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This website has the following in the web page, "See my new Silver Jewellery Collection here." We viewed that the web site also stated " And all of my collections below." It also said " Claire Hartley designs exclusive collections for the National Gallery in London, the Prado in Madrid and the Rijksmuseum in Amsterdam as well as many other museums and galleries throughout Europe. Claire designs stunning silver jewellery set with semi-precious stones. All the pieces of silver jewellery are beautiful quality which you can wear with pride." The header had silver jewellery as the highest ranking search term. It is followed by silver-jewelry.co.uk, silver jewelry, and silver gemstone jewellery which isn't as ranked as highly as silver jewellery. The next words they uses is claire hartley. claire hartley silver was included and might not be understood by search engines.